We have released our fundamentals guide for clients and the community. The fundamentals guide is approximately 14 pages long you can download it in a word document, or view it in multi page html, or 1 html page. We will be updating the guide periodically we still have a lot to add such as images, and more SEO tips such as link building, social media, and etc. The following are covered below 1. What is SEO (Search Engine Optimization) 1.1. What is SEO? 1.2. Why is SEO important to have on your website 1.3. Search Engine Layout 2. How Search Engines Work 2.1. Crawling and Indexing 2.2. Human-Powered Directories 2.3. Keyword Querying 2.4. Meta Tags 2.5. Content Density 2.6. What determines rankings 2.7. Data Centers 2.8. Architecture Overview 2.8.1. Repositories (where the web data is stored) 2.8.2. The Ranking system 3. Keyword Research Components and Identifying 3.1. Identifying Keywords 3.1.1. Word tracker 3.1.2. Overture 3.1.3. Ad words 3.2. The Long Tail 3.3. The Broad Term 3.4. What Converts Better 4. Factors of Optimization and Marketing 4.1. Content Optimization 4.2. Inbound Links 4.3. Urls 4.4. Domain Age 4.5. Page Rank 4.6. Content Production 4.7. Link Baits 5. Usability and Design 5.1. Design 5.2. Usability 6. Social Networking and Communications 6.1. Blogs 6.2. Forums 6.3. Social Networking Websites 6.4. Building and Leveraging Communities Check out the following link below to view the format you can view the guide in. SEO Fundamentals Guide Please take your time out to view all of the following if you have any questions feel free to ask I will try to answer them if I can. If your wanting more information on similar aspects of Search Engine Marketing please subscribe to our feed at http://www.dewittsmedia.com/marketing.html. Also please be advised we will be working on more of this guide through out the rest of the week. We will provide more detailed sections. Thank You Tyler Dewitt (CEO of DeWitt's Media)