I wonder if it's possible to implement SEO as a discipline for school? Will it be effective? Just curious...
Yes, teachers like unique content. Duplicate content (cheating) will result in a penalty, and swift removal from the index. (School)
I believe he is suggesting SEO as a school course. I'm pretty sure there are a handful of schools offering SEO courses. It would be an interesting course, but the curriculum would have to keep changing every year and sometimes even in the middle of the course. It would probably be tough to find an SEO expert that would want to settle for a teacher's salary when he could be getting rich off of search engine rankings.