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There are plenty of ways to optimize a website, here i would like to share my personal experience. If on page optimization is well, then you should start from Search engine submissions first, and link submission, social bookmarking etc. Never do over optimization, because it would be harm full for your site.
I would like to suggest you that first of all complete your on page SEO, then create meta tags, do keywords analysis. There is no such hard and fast rule regarding off page SEO get backlinks from high PR links, relevant to your niche and must look like natural and organic to search engine bot.
Thanks everybody i like this post because I'm just learning about SEO & I think this topic is also help me. Again thanks for everyone
First make seo friendly site structure, .xml sitemap then submit it on search engines, after that do social bookmarking, directory submission, blog comment and join community forums for submit website review.