This is what I'm doing on two of my sites. For each category I outline the type of content I plan to post. I create a description and list of keywords. Then I use multiple keyword tools and search engine research to brainstorm all possible variations. I create a one sentence description that will attract the greatest amount of searchers. I cultivate booster seo links directly to the category pages with optimized yet variable anchor text. I wrote more about optimizing category pages at http://www.launchscout.com/ If you want to read it. I’m interested in seeing what seo experts think. Is this a good practice? It seems like my method will be a lot less effort because I’m only optimizing a limited number of pages.