I like writing, I am tolerated poet in my own country, but currently I am in Thailand and like traveling and taking photographs. I also have travel article writer in the team which really enjoy the topic. My work have always been with internet marketing (mostly corporate websites in UK) and SEO. Right now, I left my UK job and I am concentrating on my "Thailand Vacations" portal. I am asking the question of "SEO for big website" as my website is crawed and cashed everyday by Google and Google Webmaster Tools, but if today I am #5 for "Bangkok Vacations" on the next day, I am not, but I am #5 for "Phuket Vacations" and I dont know what is going on! Website is fairly new, about 6 months old, but in the last 3, I start working seriously on it. I agree, anchor and inbound links are very important, and probably this is urgent job to prepare. I already have 3 level Dropdown and Breadcrumbs on my website. What about the presentation in homepage? Any suggestions?
As always, Dan has given you EXCELLENT advice. Sites like this require a well thought out infomation architecture. How you name pages, organized folders and pages (or the CMS equivalent - branches and leaves in a site planner), interlink pages, etc. is VERY important. If you link to major pages in your site from multiple spots on the same page (like in the top navigation, footer, and breadcrumb) then remember to vary the link text. For example, on a loan site you might have a mortgage product page (http://www.example.com/mortgage-loans/) that is in your top navigation and that you want to rank for "mortgage". It's <title> might appear as "Mortgage - Mortgage Loans - Mortgage Home Loans". Perhaps it is linked to in the top navigation with "Mortgage" (the primary targeted keyword of that page) as the link text. I would include footer links for all of those same pages linked to in the top navigation as well as important secondary pages that you don't have room in the top nav to link to. The footer link for the mortgage product page might use "Mortgage Loans" (the secondary targetted keyword phrase from the page's <title>)as the link text. Pages that live "under" the mortgage product page will have a link to it in their breadcrumbs. I would use "Mortgage Home Loans" (the tertiary targetted keyword phrase) for the breadcrumb link text. A couple other things that I do is instead of having breadcrumbs like: Home -> Mortgage Home Loans -> Mortgage Calculator for a calculator page that lives under the mortgage product page, I have started using breadcrumbs like the following: Online Loans (Home) -> Mortgage Home Loans -> Mortgage Calculator This does 2 things... Linking to the home page like this gives your home page a link from every page on the site with link text that it can actually use to help it rank (a targetted keyword phrase from the <title> of the home page) instead of the worthless keyword "Home" as link text... Making the final node in the breadcrumb a link gives every page on the site one extra inbound link w/ one of it's targetted keyword phrase.
first thing, u need to do keyword research and try to optimize each page with few keywords and if its dynamic, by programming u can do it seo friendly.