SEO is a very important part of every websites' revenue. You may concentrate on short term success but the long term success is the one which will bring you serious and stable money. It can be achieved with proper search engine optimization and therefore if you are in this business you need to know a few important things about SEO. The main purpose of good SEO is to attract a big number of visitors from search engines. You will not have to pay for these visitors like it happens with pay per click ads for example. There are other ways of attracting traffic on your website but SEO remains the best option in this matter. It can help you both attract traffic and rank higher at search engines. Other ways of increasing your traffic would be through banner advertising and pay per click ads. These will offer results after a few minutes since you pay them but they are inefficient on the long term. When your marketing campaign will end, the number of visitors will drastically decrease. You can choose to do the SEO part of your website your own or you can opt for hiring some expert to do it for you. In both cases you should know a few basic things about SEO. If you do the SEO yourself you should be documented in order to obtain the desired results. Luckily, there are many websites that explain you the basics of SEO so you will have many of them to choose from. If you choose for someone else to optimize your website for search engines you need to do a little research on the market for the best price and the best references. In some cases it is advisable to hire a specialist to do the SEO job for you. This is because they are usually aware of the changes that search engines do to their algorithms. Even if you know a few basic things you may not be up to date with the last changes. The techniques used for SEO purposes are diverse and the specialists of the domain usually apply many of them. Content is the king when it comes to SEO. Both text and images are important for search engines as they see images as the graphic representation of plain text.The pages should have at least 400 words each and the text should be carefully written without grammar errors and other flaws. It is advisable to have at least 2% keyword density and your headers should contain keywords for the best results.Back linking is a very important SEO technique as well. You should have back links from as many related websites to your domain as you can. In conclusion, SEO is a good way of increasing your traffic and making more money from your website. However, it is not as easy to do as you might think. Therefore, if you are not a specialist in SEO you should hire someone else who is up to date with the changes search engines perform on their algorithms. -- hope this helps somehow --