hai friend, i am working as a SEO specialist..i m doing SEO for one BPO website..in this site all pages are indexed and cached regularly..but one "insurance" page was indexed first and cached regularly in 2 months back..but now..i checked that url not found in google..and the last cache date was june 17th. i m doing the off page seo like directory submission, aricle,socail bookmarking,classifieds,forums, blogs and link wheel etc.. when i search that url in google i found that one of my article that i submitted previously in the article website.not shows my site page.i wrote one article and submitted in many article website... what can i do?..please give me good suggestion
That is the one of the major problem with google. It wont show somes times. It crawl the site regulary and when the page dont have single hit from the past one month then it will be automatically disappears there. Try to change the content in those pages regulary. You can use RSS feed for this.
I dont know how really google works because i hvae one that that is on the top page bu after 2 months,i couldnt find it.
Sometimes it depends on the keyword, if it's very competitive, most likely it is harder to be placed on SERP, especially if the keyword is broad or general. I suggest you focus on long tailed keywords or the more specific keyword that has lot of searches. Continue to link build and make the most of your articles - do Web 2.0 and bookmarking.
If you are doing a heavy backlinks building, do it in such a way that it looks natural, also dont stop building links to it. continue doing it. Also if you submitted articles to directory's you should have a change at least in it from 15% to 20%. Use power article rewriter if possible. Bookmark that page in high traffic area.Best idea will be to tweet that link. twitter has always the google bot. best of luck mate
Most of the links you built are value only a short term and cannot get hold much for your website in a long term. I would recommend to do some "serious" link building, a quality ones and not solely with just a bunch of article and social bookmark submission.