Hello, I am going to start a course on SEO I have made a syllabus and need the SEO experts approval. SEO Training Program - SEO Syllabus Theory Course Syllabus Theory Concepts - Three Days: Step by Step explanation of all the topics as given below will be done with suitable examples: Roles and responsibilities of a Search Engine Optimization Professional • What characteristics will help you become a good Search Engine Optimization Professional? • Some good websites to keep you abreast of the latest happenings in the SEO industry. • Some characteristics that make great Search Engine Optimization Professionals. • Ethical responsibilities of the Search Engine Optimization Professional. Search Engines and Directories • What are Search Engines? • Types of Search Engines. • How Search Engines work and how they rank websites based upon a search term ? • What are Directories and how do they differ from Search Engines? • Difference between Search Engines and Directories. • What is Open Directory project and how can a listing in DMOZ boost my SEO effort? • What is the importance of Yahoo directory listing? • How do you submit your site to search engines/directories? • How do you monitor the performance of your website in the search engines? Introduction to SEO and what it involves • What is the importance of search for websites and how can SEO save valuable dollars in advertising expenses? • Which search engines should I concentrate on while performing SEO activities? • Who can or should perform SEO activities? • What are the areas of operation for Search Engine Optimization Professional? Keyword selection and optimization strategies • Keywords - the key to successful SEO. • What is the importance of keywords in SEO? • How do you search for the right keywords that will help bring in the most traffic? • What is keyword density and how should you optimize keyword density for the search engines? • What is keyword prominence and how does it effect the SEO efforts? • How should keywords with two or more words be ideally placed within the webpage? What is Keyword proximity? Images, Search Engines and Google Page Rank • What is the effect of adding images in the webpage from the SEO perspective and how can you optimize images within the webpage? • What is keyword stuffing and why you should avoid it? • More about Google and Page Rank (PR) • What is Google Page Rank? • More on GoogleBot - Google's web crawler. • What is the Google dance and deep crawling? • What are Google Advanced Operators? Tuning the Meta Tags • What are meta tags and how do they help in SEO efforts? • What is the Robots.txt file and how can it be used to pass on instructions to search engine robots? • How do you create a Robots.txt file? • What is meta refresh tag? Important factors that effect the SEO • What are the advantages of a site map for SEO? • Should you use image maps? • What is the best way to use splash or flash intro pages? • How do you optimize Java script within your webpage? • Solutions to improve the usage of Java scripts. • How can you optimize the use of frames within the web pages? • How can you use CSS to hide keywords in pages that are deficient in keywords and text? • What is Site Popularity? Good and Bad SEO Techniques • What are Doorway Pages? • What are Hallway Pages? • Do dynamically generated pages such as with ASP get indexed by the search engines? • What is Cloaking? • Does Google prefer themed in-bound links? • What are the reasons for which I could get penalized by Google? • White hat SEO Techniques. • Black hat SEO Techniques. • In what ways could Google penalize me? Link Popularity and Linking Strategies • What is link popularity and how can it effect your search engine ranking? • What are the important aspects of a links program for a website? • What are authority sites and what significance do they have for sites linking to them? • How can you get links from quality websites that will make a bigger difference in the SERP's? • How to give a press release and get instant in-bound links and traffic? • What tools can you use to increase in-bound links from other sites? • Creating a network of your websites to boost your links program. • What are link-filters in Google? • Can reciprocal links be bad for your website? • What are natural links? Is it a good idea to join Link Farms?
I really appreciate you all. Its help me a lots to finalize a good syllabus. I welcome more comments Please suggest with some samples. My course class will start within 10 days Thanks again