Are there any specific guidelines for writing killer SEO copy? I will appreciate if anyone could please provide some useful and trust resources providing help on writing SEO copy. Thanks
No there aren't any guidelines for killer copy, because killer is a noun and not an adjective. Now if you want to learn how to write outstanding SEO copy, I can help you out. 1) Write the article first. Include all of the information you want. 2) Go back and add keywords where appropriate. Mix up keyword phrases (long tail and short tail) and whenever possible, bold important phrases. 3) Make sure all hyperlinks have SEO titles. Those are my top three tips. You should always write out the article first because it makes it sound much more genuine.
Same as it's been for years. Write for your audience and walk away. You'll naturally have your KWP in there along with related terms. And honestly, SEO within an article is very devalued and doesn't really require too much attention. On page: Title URL H-tags Meta description From there, worry about off-page SEO a lot.
She knows what she's talking about. Awesome tips Corey. I've been following your blog tonight. Great tips.
Great tips! I would ad one more. #4 After adding your keywords, make sure your article is still written for humans, and not for search engines.
Is proper header usage (<h1>, <h2>, etc) in copy a valid SEO technique? I've heard conflicting advice.
I agree with all those who say "Write for the audience, the rest will follow". Sometimes, though, keywords can help you organize the sub-headings of an article. I have written a few articles in the form of lists where each list item is a potential keyword. So if you already have the keywords in hand, you can plan an article using all of them as parts of a list or as headings to individual paragraphs. What I said above won't work everywhere, so just write relevant copy and SEO will follow. Whatever you do, don't use keywords where they don't belong. Keyword stuffing is something Google is fast learning to detect.
I really think these tips are gonna be helpful. I will try to use these tips in my writing. Thanks all!
Speaking of SEO Copywriting reminds me of a post I read somewhere online about writing headlines for your copy. It said something like stop writing headlines that sell. This, I think, makes perfect sense. Lots of SEO copywriting articles tend to place alot of emphasis on coming up with surefire headlines that is bound to determine the sale of your product. Which is not true! A perfectly crafted headline is not going to convince someone to buy your product. In fact, the purpose of the headline is to get your reader into a desired frame of mind so that he or she will consider investing his or her time in the lead paragraph and so on. And yes, I agree that articles should always be written for the audience. Let them know of the benefits and always write in a conversational tone. Though, sometimes I think focusing too much on optimising keyword density in the article takes away a lot of its essence from it. Just my two cents.
In my opinion, a strong headline is great... but a strong lead? I think that's what seperates a "good" article from a "great" one - the overall flow. There's a lot of "attention getters" out there, but how many attention keepers exist? Adding to the tip list, I think that a good article needs a strong call to action at the end. A lot of content I read online lacks this quality and leaves me with a sense of "ok, now what?" to contend with. It's very confusing at times! Isa PS - am I the only one that giggled at the noun/adjective joke? Probably...
Lol, am I the only one who thinks that he's talking about writing COPY, not an article? 1. Know the market's pain. 2. Get a unique USP. 3. Get a HUGE list of features/benefits of your product. The bigger the better. 4. Have a solid hook for a headline to keep the person on the page, since the average one sits there for about 3-5 seconds. 5. Write like a story. 6. Don't introduce your product too early. 7. Back each of your proven points with a testimonial. Just some off the top of my head. It would take hours of tutoring to teach. Might want to pick up a Carlton course, or get a mentor.