SEO Companies Fail To Address Client Needs -Why?

Discussion in 'Search Engine Optimization' started by seogp, Apr 28, 2010.

  1. #1
    There are many SEO companies on the web who fail to capture clients, despite getting a high search engine ranking and a lot of traffic!
    failure of SEO companies- Reasons are:
    • Because earning client trust is the hardest aspect which many SEO company websites overlook.
    • They fail to understand that clients are not just looking for services from companies ranking higher in the SERP’s, but are also looking for a long-term commitment with an SEO company that displays valuable and quality results.
    • To be a successful SEO company, you need to focus on what clients want, what they don’t want, and what they are afraid of.

    For more details please click on this link:

    http://www.seogp.com/blog/seo-company/why-some-seo-companies-fail-to-address-client-needs/
     
    seogp, Apr 28, 2010 IP
  2. cheburashka

    cheburashka Peon

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    #2
    I think that is true for any business. In my opinion, customer service is a huge factor. I can deliver the best possible results to you, but if I am unpleasant to deal with, do not return calls promptly, or don't do what I promise with in a time frame communicated, then client will never be satisfied.
     
    cheburashka, Apr 28, 2010 IP
  3. HighRankingSEO

    HighRankingSEO Well-Known Member

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    #3
    Most fail to capture clients because they have no idea what they are doing. :)
     
    HighRankingSEO, Apr 28, 2010 IP
  4. carol.prime

    carol.prime Active Member

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    #4
    thanks for the tips mate. :)
     
    carol.prime, Apr 28, 2010 IP
  5. ThoughtPunk

    ThoughtPunk Active Member

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    #5
    Along with a crappy looking website, although looks play no part in SEO unless it slows your websites load time. =)
     
    ThoughtPunk, Apr 28, 2010 IP
  6. uggur

    uggur Active Member

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    #6
    Thanks for tips bro ;)
     
    uggur, Apr 28, 2010 IP
  7. unclevyom12

    unclevyom12 Well-Known Member

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    #7
    you need to be faithful to clients and show them results not just the improvement, many seo companies just show stats that a client getting hits and keywords ranking for those keywords present in domain name...............every one knows that a domain with keyword can get easily on high rankings............so avoid these things
     
    unclevyom12, Apr 29, 2010 IP
  8. enous

    enous Well-Known Member

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    #8
    I think Google change it's arithmetic all the time.. So offer the best content and usability is the King of SEO.
     
    enous, Apr 29, 2010 IP
  9. COBSolutions

    COBSolutions Well-Known Member

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    #9
    They are two ways an SEO can counter this:

    Firstly, be clear with your client from the outset itself, there is no point in going back on words giving flimsy reasons as customer has paid for a service and will always look to get more value for money
    Secondly, if SEO thinks that there is something that needs to be clarified with client then do it before he pays you, so that will prove honesty from your side
    Above all, make your client understand that you dont own google, not that you have to be curt, but there are softer ways to do that in a lighter vein and everyone understands these aspect.

    Problematic situation occurs when, to get the customer signed up you have made claims, like yes i can guarantee top 10 positions in 3 months time, better will be to say what efforts you will put in and what are your testimonials, your previous work, their standings in SERPs after your work, etc, these speak for itself and you dont have to make claims like yes i can guarantee top 10 positions in 3 months time
     
    COBSolutions, Apr 29, 2010 IP
  10. 99145050

    99145050 Peon

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    #10
    Yes,some seo company using spams to cheat the searching engines.
    but now the spams have little chance to exist
     
    99145050, Apr 29, 2010 IP
  11. shopstercom

    shopstercom Peon

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    #11
    yeah,, I am definitely agree with you,. Some of the wants of the seo clients is to convert their visitors into client but this not happen for some reasons.
     
    shopstercom, Apr 29, 2010 IP
  12. kuldep

    kuldep Peon

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    #12
    Hey a nice way for your sites marketing!!!!
    But i think All SEO comapnies follow some strategies and regulations to get successful.
    stiil there are many SEO comapnies whi have made a long term relationships with overseas clients.
    We never try turm them back but there are state of affairs which lead them to made sO!!!!
     
    kuldep, Apr 29, 2010 IP
  13. Jennylba123

    Jennylba123 Peon

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    #13
    Sometime it is quite hard to understand what the client actually wants, So the little mistake may harm us.
     
    Jennylba123, Apr 29, 2010 IP
  14. soulravager

    soulravager Active Member

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    #14
    Alot of SEO service providers are people who only read a couple of books and no practire or real results achieved also SEO companies tax INSANE ammounts of cash like 1500$+ a month taken into account that they dont even focus on 2-3 sites for that high price.... People need to lower their prices it is insane to ask such a high amount when they only give you like 40-60 links a month....
     
    soulravager, Apr 29, 2010 IP
  15. jarjar

    jarjar Member

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    #15
    I would take your last line and add some more:
    To be a successful SEO company, you need to focus on what clients want, what they don’t want, what they are afraid of and what they don't understand.
    As a matter of fact we are not selling SEO services or traffic but new customers and growing income! This is what businesses are looking for.
     
    jarjar, Apr 29, 2010 IP
  16. soulravager

    soulravager Active Member

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    #16
    Also alot of SEO sites like to say why they are so much better than other sites which is a bad move...
     
    soulravager, Apr 29, 2010 IP
  17. Sxperm

    Sxperm Notable Member

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    #17
    That's why many SEO companies has to selective on customer. Most of customer are non technical type person. They do never know and understand the process and time before archive the results they wanted. They just want a result almost instantly and most of their expectation are not possible.

    Customer has to be more reasonable. They can expect the results but they should not expect too much sort time frame to get it done. Most of keywords desired by customer sides are high to very high competitives, which is cannot get it done easily anyway.

    SEO company has to be honest and straightforward to the customer. Do not promise things that already know you cannot get it done just to collect money from customer purpose. Being realistic is the key.
     
    Sxperm, Apr 29, 2010 IP
  18. pandorasbox

    pandorasbox Active Member

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    #18
    I hate this a lot but the truth is that most people don't understand SEO and the rest proclaim to be an SEO expert. Then we have salesman that CLAIM to be the best and screw people over for the money only and don't do anything at all. The last thing is all the companies around the world. This is the wild west, no regulation at all. We have to start making people accountable for what they do. The problem is there is no oversight committee and if they were, money probably would influence them.
     
    pandorasbox, Apr 29, 2010 IP