SEO Click Thru Rates by Rank

I thought everyone might find this info useful:

Here's data from AOL regarding which positions get clicked:

For Positions ranking from 1 - 10, the % of clicks for:

Rank 1: 42.13%
Rank 2: 11.90%
Rank 3: 8.50%
Rank4: 6.06%
Rank5: 4.92%
Rank6: 4.05%
Rank7: 3.41%
Rank 8: 3.01%
Rank 9: 2.85%
Rank 10: 2.99%

Here's where the citation came from:
http://www.jimboykin.com/click-rate-for-top-10-search-results/#comment-4680

Thanks,
Mike

 

These numbers are probably skewed by the fact that the vast majority of searches are for company names, so of course the number 1 spot is going to dominate the clicks.

This isn't an accurate reflection of how many clicks each spot gets for a generic search term. I rank 2nd for a generic term, down from number 1, and it sees about 66% of the traffic it used to (not 25%-30% like this study would infer).

 

Not to mention that it is from AOL not from Google.

 

Hey there,

I really do not think the drop is that drastic between the first three positions.

Watching over my browsing habits, I usually choose the result that has the best title + description within the first 5 results.

Sincerely,
Travis Walters