go to seoelite.com sign up to their news letter and download their guide on SEO. It has very good information. Also read, http://www.seoelite.com/SEO-Articles.htm Dave
you can try this seobook.com.. a great book which provide a complete and professional tips and strategies specially for seo beginners...
seoelite is a good tool as well as guide to search engine optimisation, but be discreet in using the tools as google is very allergic to too much queries on their datacenter requesting for information of particular url for too many times
Why bother to buy? There are lots of SEO Book out there.. It can give you lots of information regarding SEO seomoz.org is one great example.. Click this link for SEO Guide and anothe Google Ranking factors from SEOMOZ.. Try to search the web and look for other SEO books.. There are plenty out there...
In my latest blog post, i have given a review on the SEOBook and suggest it as the best one Have a try!
Theres no good books to teach you SEO as seo changes very fast just read from articles asck the right questions here + experiment and test yourself ... Bether invest those money in other things
Aaron Wall's book at seobook.com is extremely popular. I haven't read it, but I did purchase a copy. I later on decided to hire someone for help on my SEO and Aaron followed through on his refund. I'm just happy to see that someone stands behind their guarantee's.
There's no need to guy a book instead download an ebook for SEO. There a lot of free ebooks for SEO out there.