Hello, Looking for some input or maybe past experience, info is really appreciated! I have an e-commerce site focused on providing information about local businesses in a large metropolitan area that has multiple zip codes and neighborhood names. What I want to do is not only use the neighborhood names, but also the corresponding zip codes. What my question is, has anyone ever used zip codes, not as keywords, but to target neighborhoods? As in the keyword, "[zip code] pizza shop," or something similar instead of, "[neighborhood] pizza shop." And if so, do you think using the keyword in the META description would be worth while (multiple zip code in the description)? Another thought was to insert the zip codes into the footer of the page but I figured that would be flagged as spam. Again, any input is appreciated!
Google knows what each city zip code is, so if you mention City (if applicable) you will still come up in a search using the zip code (even if you don't have it anywhere on your site) From my experience, very few people use zip codes when searching. They are more apt to use City