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SEO and Writing

Discussion in 'Search Engine Optimization' started by Stefan Afrasinei, Apr 20, 2020.

  1. #1
    Hi, new member here.

    Nice to meet you all.

    I have a question please, I think it is more addressed for people working in SEO-Social Media Agencies, but if anyone else knows, even better.

    I am working in Digital for the past 7 months and now I try to learn SEO as a new skill. Talked with someone from a Digital Agency where I live and he said he might have a SEO project for me to practice, if I start learning on my own so I can experiment with a customer afterwards. (not by myself, a SEO senior will supervise me)
    SEMrush
    I am doing the Beginner's Guide from MOZ on SEO.

    I am confused on two situations as of now.

    1. What is the process for SEO when a customer comes in? (step by step)
    They look at his business goals, then Marketing goals and start from there with Keyword Research and next steps?

    2. How is this happening?
    Agency provides keywords then the customer writes content with them on his own, or does the agency writes the content for him too?

    Not sure where is this line here and I am trying to understand.

    If someone is able to provide insights, it would be so helpful as I am a bit confused and try to see the bigger picture.

    Cheers.
     
    Last edited: Apr 20, 2020
    Stefan Afrasinei, Apr 20, 2020 IP
    SEMrush
  2. seomanualsubmission

    seomanualsubmission Well-Known Member

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    #2
    First of all check website status (On page and off page both) according to his top competitors.
    If on page is not good or not according to keywords then start work on keywords research and prepare best on page details according to selected keywords.
    After on page start off page works ... To beat competition you must have to follow backlinks of competitors websites or create more better links than competitors.
    Update your site on regular basis to attract attention of search engines for website.

    Agency do all things according to chosen services, if you hire them for keywords research then he will give you details but if you will hire them for complete promotion then he will research on keywords and then write contents accordingly and market them to give you weight backlinks from high DA websites.

    So role of any agency depend on you that for what you are hiring them.

    I will suggest your to read SEO Tutorial to know some basic tips and ideas for SEO link building.
     
    seomanualsubmission, Apr 20, 2020 IP
  3. Oso Optimized

    Oso Optimized Member

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    #3
    One of the most important aspects of SEO, is keyword research. You do not want to rely on anyone else for this, and even if you do, it is not nearly as simple as having a superior supplying you with keywords. That would result in a complete detachment from the client needs and potentially result is supplying traffic to your client that is not relevant.

    Keyword focus is a co-creation between you and your client. Very important to make sure the client is onboard with the keyword focus. And you will also find that this may change over the years with a long term client. Sometimes the keywords you rank for won't provide the correct traffic to meet the client's needs.
     
    Oso Optimized, Apr 21, 2020 IP
  4. Sam Sabir

    Sam Sabir Greenhorn

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    #4
    SEO experts fulfill a lot of responsibilities including keyword research and site optimization etc. After taking on a client, you optimize their site from multiple angles, perform keyword research, and enhance its responsiveness. All of these are done to maximize a site's visibility.
     
    Sam Sabir, Apr 30, 2020 IP
  5. FrancisCooke

    FrancisCooke Peon

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    #5
    The process heavily depends on what the customer wants to achioeve. However, in terms of SEO it usually goes the following way: you decide on the content and the volume of the campaign and based on this the terms are also established.
     
    FrancisCooke, May 4, 2020 IP