Hi, i have recently just changed some of my keywords around to try and get some more traffic and i realize it will take some time to get to the top of google listing for these keywords. However i was wondering could someone help me with onpage optimization and off page optimization (link building) - or even make recommendations. I have got a budget of $300 together through some hard work i did for a couple of people, now i want to use it wisely. I have had some great help from experts such as Dan Schultz and would love to get some more experienced SEO help also. My site is http://www.learningsteps.com - new keywords are Distance Learning, Online Learning and e-learning. Please help, i beg you. Fergal.
First, the budget is quite low. Second, what you (Dan) has done is good. (Neebs - good "viewsource" site) Third, if you're a programmer, I would get IBP-10 and do it yourself. Your have the basic SEO design in place, good PR and all's you need to do is assign the keyword phrases to a page and SEO turn it to the correct %. And last is to get more links with the following format: <a href="http://www.learningsteps.com/" title="Distance Learning, Online Learning and e-learning.">Distance Learning, Online Learning and e-Learning.</a> or specifically displays like this Distance Learning, Online Learning and e-Learning
Agreed...way to low for the targets Waste of money. It wont help with SEO any more than any of the free SEO tools online. ????? You're kidding right?? What is that an extended ultra long tail keyword?? a href="http://www.learningsteps.com/" >Distance Learning</a> Would be the links you want... the title tag inside URLs is more than likely filtered out, due to the spamming done with it in the past.
Well, with 300 dollars I would buy my way in to the Yahoo search engine. It costs 299 dollars, you get included in under 48 hours, and it will help you get traffic from multiple search engines. If Yahoo ranks your site high then all the lesser search engines will to. Plus with your site high on Yahoo Google and MSN will crawl your page more, and more more likely to rank you high as well. In addition to buying your way in to Yahoo you should still focus on building backlinks everyday from as many sites as you can. You should also submit your site to as many free directories as possible (especially DMOZ) and make use of social bookmarking sites and free article submission sites.
The keywords you're targeting are most competitive, try to target less competitive keywords phrases also try to get quality backlinks from .edu sites, it would help you a lot.
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A quick look over your site and none of the links to your other pages use the keywords you mentioned. So I would build a page of well optimized content and code for each keyword and be sure to properly implement meta data. Mek sure page naming reflects keyword terms. By the way the use of the word tutorials in your meta keywords tag is akin to spam and Yahoo will filter your page for such. This <h2 class="menu-header"><b>Distance Learning</b></h2> is overkill. Use of the h2 tag gives the search engines all the information they need to declare importance. The bolding would be negated. If it is for visual effect use CSS styling. Also I think the long drawn out title tag in the links is ineffective. If it is scored you are diluting weighting and density using so many words. Chop it to keyword only terms. <li><a href="courses.php" title="Technical distance learning program">Technical Courses</a></li>I also notice you interlinking to the same page with three different anchors on your home page and more than likely this is doing nothing to help SEO wise but making the search engines try harder to determine the theme of each of the pages. If the SEs cannot accurately determine the theme of your pages then its impossible usually to rank well for competitive terms. Just some thoughts....your mileage may vary...