SEO and social practices questions.

1. Is there a limit on the number of on-page keywords a website can have, before Google calls it black hat? Or what is the rule of thumb or model?

2. My SEO guy is getting lots of referrals from Facebook but doesn't say how. I don't have a business FB account. And I'm not paying for FB ads, directly. Maybe he is. I'm paying him $0.75 per click. I see in GA the leads but I have no idea what the ads (if there are any) look like. And GA doesn't detail out what FB page, or pages, the FB leads are coming from.

3. I have growth in "Direct" leads... as GA shows. I imagine it's from the seo guy's work... where non-traditional ads, or marketing is happening. Can't believe people see my paid or organic listings then type my URL into the top of their browser, instead of just clicking the listing.

4. Are referrals from website-analytics.online, site-auditor.online, rank-checker.online and the like actually profitable? I sell very high-end teak outdoor furniture.

 

1. You can have an unlimited amount of keywords as long as they relate to the topic or theme of your site/page etc..

2. I don't know many people who see an ad then type the url either. I'll ask him to show you the ad he is pushing

4. I never heard of those.

 

Any of you interested in doing SEO for my business?