SEO and SEM

Discussion in 'Link Development' started by saulkennedy, Jun 19, 2010.

  1. #1
    Can any body tell me what is the difference between SEO and SEM ?
     
    saulkennedy, Jun 19, 2010 IP
  2. JonasHastings

    JonasHastings Peon

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    #2
    SEM is part and parcel of SEO so it is best to do both.
     
    JonasHastings, Jun 19, 2010 IP
  3. shaaam2007

    shaaam2007 Active Member

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    #3
    Yes am agree with him
     
    shaaam2007, Jun 19, 2010 IP
  4. carleisenstein

    carleisenstein Peon

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    #4
    I'd actually say it was the other way around! SEM is Search Engine Marketing, SEO is Search Engine Optimisation. SEM encompasses a whole range of ways to promote yourself on search engines, while SEO is specifically about getting good positions in natural search. SEO is part of an SEM strategy.

    The main thing that differentiates SEM from SEO is paid advertising on Search Engines - mainly pay per click. On Google this is Google Adwords, on Yahoo it's Yahoo Search Marketing, on Bing it's whatever Microsoft calls it today - buying small adverts against certain keywords and paying every time someone clicks on the ad. On most search engines this is based on an auction model - you say how much you are willing to pay per click on each keyword and the search engine positions you appropriately.

    SEO is a great way to get traffic for any site, but it takes a lot of work to achieve good levels of traffic. Once you get that traffic it's free. Pay Per Click (PPC) is quick and comparatively easy, but obviously the traffic costs money and so you need a site that achieves a good amount of revenue per customer.
     
    carleisenstein, Jun 19, 2010 IP
  5. K1llswitch

    K1llswitch Member

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    #5
    Carleisenstein hit it on the head.
     
    K1llswitch, Jun 19, 2010 IP
  6. Noddegamra

    Noddegamra Peon

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    #6
    Great post carleisenstein. You explained it really well :)
     
    Noddegamra, Jun 20, 2010 IP
  7. joshvelco

    joshvelco Peon

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    #7
    SEO is optimisation of a site so link building an code optimisation. SEM is SEO + marketing e.g PPC ads.
     
    joshvelco, Jun 20, 2010 IP