SEO and E-commerce...

What are your views on Search Engine Optimization (SEO) and E-commerce sites?

 

E-Commerce websites are dynamic website and optimizing dynamic website is little different than static pages. Here is some suggestions:

1. All the pages should have separate TITLE, Meta Keywords and Meta Description. So database should have corresponding data fields. So that while we are uploading new products or items, we can upload those details.
   
2. Hierarchy of Heading tags(h1, h2, h3, h4 …) should be maintained as follows:
   • H1 – Category Names
   • H2 – Product Name
   • H3 – Special Features of the product
3. Contents in a IFRAME or a FRAME is indexed under a separate URL than an on-page content, so IFRAME or FRAME should not be used.
4. All the IMAGE should have separate ALT tags.
5. CSS websites are more SEO friendly that TABLE websites – no scientific explanation. My own SEO tips.
6. Social bookmarking shortcuts – so that visitors can bookmark easily
7. Keep the onpage HTML clean and tidy. Javascript and CSS should be placed in external Javascript and CSS files.
8. Use XHTML and CSS as much as possible.
9. No page should not be 3-clicks depth away from homepage, pages more deep than that are not frequently indexed by search engine bots.
   • Wrong way: Homepage > Category > Subcategory > Subcategory2 > Subcategory3> Subcategory4 > Product
   • Right Way: Homepage > Category > Subcategory > Product
10. 2 forms of sitemap is recommended, one in html – for the visitors, and other one in XML format – for the search engine bots.
11. Avoid flash navigations, less graphics etc. A picture may worth a thousand words, but graphics means nothing to search engine. If you really want to better SERP easily, then avoid graphics.
12. Add more and more unique, fresh contents – don't depend on cut-copy-paste content.
13. Always try to use search engine friendly urls.
    
    • Not Recommended: product.php?product=1
      
    • Recommended: product/1
    • Highly Recommended: product/search-engine-friendly-url
14. No session id in URL.
15. Maintain a RSS feed for latest products, and submit to RSS directories.

 

Thanks for information of SEO & Ecommerce sites.

 

That was a very good piece of information..

 

nice information. really i appreciated your great effort..

 

good explanation dear!

 

Optimize each and every product page, too it;s going to be lil bit tough work, but believe me you will have good result, especially you should optimize title of products page wisely.

 

Thanks guys ... take care!

 

well explained, thanks