Here are some basic fundamentals that may help members Keyword research forms the basis of a good quality website, before even considering having a website built work out what keywords each page of a site will be based around, check out https://adwords.google.com/select/KeywordToolExternal carrying out the research after the build is like closing the door after the horse has bolted. Keywords in a URL or URL extension is good Page relevant keywords in the meta data is good, if not overdone Page relevant keywords in headers is good (always think of h1,h2,h3 like the layout of a newspaper) Keywords added within the page content is crucial, but they have to be semantically balanced do not kick the @rse out of it Alt tags are good, make them picture relevant and don't have too many (spammy) Pages that do not display the site navigation need to use anchor text, to cross contaminate Google loves content more than images Image headers are poor Code that validates is good Only ue unique content XML sitemaps are good, when validated via Googles WMT ROR sitemaps are good HTML sitemaps are good URL redirects are good http://mysite.com directing automatically to http://www.mysite.com (ht access) Video is good, but needs to be embedded on site not Who Tube, take care to mention page relevant keywords in the transcript An onsite links page set to no follow is good not really ethical but it prevents the bleed of strength. This page should be used by the site owner to exchange on theme links Mechanisms that add unique content to a site are crucial, If you use an article or news section on your site, make sure the URL's are structured automatically from the article title. When writing articles base them around sector relevant, low competition keywords. A webpage can target around 3 keywords, if your site has 12 pages, there is a limitation on the keywords you can chase, by using articles this number can be increased. Be careful about the distribution of articles from your site to other sources, wait a few weeks first as you want Google to award you ownership, article sites will generally be spidered more frequently than your own site Flash and animated text is bad if over used Build links in a natural manner Try and design a mechanism to build external links, I use a directory, it took a few years to get off the ground but now produces a steady stream of inbound links Set up a Google webmaster account and set up your geographical location, image representation and url redirects, plus activate your XML sitemap Set up a Google Analytic account and pay interest in your visitors stats Host your site in the Country you are targeting, be wary of companies like 1&1 who appear to be UK based but have their servers in Germany. Many UK companies list in the US to lower the costs, a trend that will probably reverse due to the dollar sterling exchange rate The results within search are dependant on The age of the domain Is the domain keyword rich How well is the site coded Has the above been taken care of How many links are pointed to the URL How strong are these links How competitive are the targeted keywords. In terms of link building, external links offer a score to a site/page if the no-follow attribute is not applied, the strength of this score is dependant on The relevance of the site, is it on theme How old is the site The PR of the site How many links are on the page How often is the page viewed Is anchor text used
Good info apart from but they have to be semantically balanced do not kick the @rse words like semantically make my eyes glaze over i feel its uneccessary to get concerned, just working with a page in a natural way is all that needs to be remembered. Google loves content more than images Images are content if used correctly, i have a site with thousands of images and very little text, because its not needed on the site, and google loves it. Its my highest traffic website. Code that validates is good questionable, ive yet to see one of my sites do better in any way because the code validates. Not saying its a waste of time, just wonder if its another one of those too worried about things. Host your site in the Country you are targeting i so strongly agree with this, i see the benefit and difference this makes, even with a site thats new, totally agree that you must make sure the servers are located in the country you target. The results within search are dependant on The age of the domain Is the domain keyword rich How well is the site coded - hmm Has the above been taken care of How many links are pointed to the URL - disagree How strong are these links How competitive are the targeted keywords. In terms of link building, external links offer a score to a site/page if the no-follow attribute is not applied, the strength of this score is dependant on The relevance of the site, is it on theme How old is the site The PR of the site - i disagree How many links are on the page How often is the page viewed Is anchor text used