Can a website thrive depending only on SEO or today is needed to consider paid advertising ? How about this combination, OnPage SEO + Adwords and forget about the rest of SEO, Does it works ? I know it can be costly. Or Full SEO, then Adwords.. Or the question should be what's the correct balance between seo and paid advertising ? and when should it appear ? NOTE : feel to answer which ever question you like and thanks in advice.
Adword is costly but it can help you choose the right keyword phrase for your SEO campaign.SEO is more of a long term thing and takes longer to give result but Adword is more short term and can send instant traffic.Its better to use both the strategies atleast in the initial stages when your site is building brandname.