Senior Citizens

Discussion in 'General Marketing' started by rolf, Sep 1, 2007.

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  1. #1
    They are growing and are rich.

    How can I make money out of these old fools ;) (joke! just kidding!)

    I know that Michael Cheney, for instance, UK guru has made a lot of money from senior citizens.

    They surf a lot and have a lot of money.

    I hardly see anything on here for seniors.

    Discuss.
     
    rolf, Sep 1, 2007 IP
  2. LaCabra

    LaCabra Goats R Us

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    #2
    Start and old folks home?

    Some senior citizens are well to do while others are not. I think the proper market to target are RETIRED and WELL TO DO INDIVIDUALS (note i didn't say senior citizens). Younger retired individuals have more deposible income than senior citizens. They own their exotic cars, beach front homes, boats and other high value items. These are the people who will want to travel the world and experience new things.

    Many senior citizens are very frugal with their money and prefer to share their monetary resources with their children and grand children, they don't want to buy videos on how to setup adsense websites.

    I used to have a real respect for Michael Cheney but he's also now caught up in the make money off of anyone on any product. He sends out an exessive amount of email promoting every dick and harry's product. There has also been at least one product that he has misrepresented - in my view.

    cheers
    :)
     
    LaCabra, Sep 1, 2007 IP
  3. Rephrase

    Rephrase Peon

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    #3
    How about hair loss products :D
     
    Rephrase, Sep 1, 2007 IP
  4. marketjunction

    marketjunction Well-Known Member

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    #4
    Start researching the "boomer" generation (also called baby boomers). They are starting to retire and it will be the biggest ride (and strain).

    Find out their wants and needs and fill one or more.

    FYI: Boomers were born between 1946 and 1964, so the age range is currently mid-40s to just cracking 60.
     
    marketjunction, Sep 1, 2007 IP
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  5. Divisive Cottonwood

    Divisive Cottonwood Peon

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    #5
    Interestingly, there was a survey here in the UK that although retired people were less likely than any other age group to use the internet, those that did, spent more time on the net than every other group.

    Once in, they love it!
     
    Divisive Cottonwood, Sep 1, 2007 IP
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  6. mjereb2

    mjereb2 Peon

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    #6
    On my website I have posted some "how to use website/forum" video (+voice) tutorials for those whit less internet/computer experiences. :cool:
     
    mjereb2, Sep 1, 2007 IP
  7. webcosmo

    webcosmo Notable Member

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    #7
    Trying to honestly will help them and help you.
     
    webcosmo, Sep 1, 2007 IP
  8. Ann_suze

    Ann_suze Peon

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    #8
    Don't rip them. they living at the end of their lifes. we will go there someday too :) so make them happy and earn with fair deals.

    anyway old guys are good may be some grannys will make you sick ;) just kidding
     
    Ann_suze, Sep 1, 2007 IP