SEM vs.SEO

i'm sure every body knows that SEM is different from SEO. however,when asked which is what,10 people gave 10 different answers to me.

so i wanted to know how DP guys see this.

just be open and free LOL

 

SEO is purely dealing with the organic search side of online marketing & optimizing websites. SEM is the whole package (basically SEO + PPC marketing). I don't include the social media aspect when discussing SEM with clients because although it brings visitors to websites it tends not to have much impact on a website's performance in search engines.

 

Exactly what he said ^^^^^

 

It's everything that can be do to utilize the technology of search engines. SEO, therefore, would be a subset of SEM.

 

SEO
SEO is an organic way to increase the ranking of websites to get targeted traffic from search engines. Results achieved from SEO are long term and only requires little maintenance (depending on competition) Organic SEO requires little initial investment (no huge budgets).

SEM
Whereas, SEM requires big budgets and running strategies to get visitors to website. It's like, the more you give, the more you'll get.

Hope this helps.

 

thanks a lot guys!

but guys, how about usability?as well as some other activities dealing with on-site human experience?are those SEO or SEM?

 

Those are SEO.

In order to put your site in front of a reader/buyer you have to put your site front & center in the SERPs (SEO).

 

it has big difference, SEM is Search Engine Marketing and SEO is Search Engine Optimization, which means SEO is only one way of marketing or SEM the other one is PPC or adwords.

 

yes i agree with the part that SE before human.

but how do you see the part of work aiming at conversion?high SEO status does not mean high conversion. and conversion is the most important for a business : money

any thoughts?

 

SEM is superior to SEO because SEM is SEO but with other marketing strategies as well.

 

I too agree with your point!!

 

Hi,

Social Media Optimization (SMO), if you haven't heard already, is a term that was recently coined by Rohit Bhargava which refers to the process of ensuring that a website is easy to link to by utilizing the different social media sources including but not limited to, blogs, bookmarking websites and media sharing websites. There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Regards.

 

Search Engine Optimization is the set of techniques employed to provide space for your website on top positions. You can find great amount of search engine optimization tutorial available on Internet. However, the various techniques followed by SEM are not covered in these tutorials.

 

yes i've heard SMO. although social marketing is not new to us all,the term SMO itself is a fresh idea. i think it will represent future online marketing trends

since you have brought it to this topic,maybe we can discuss more about SEO,SEM,SMO, their

field of expertise
differences

as in my opinion,

SEO deals with search engine
SMO deals with human
SEM sythesize them both

any thoughts?

 

Search Engine Marketing includes SEO and paid techniques like paid inclusion and paid placement.
Search engine optimization is optimizing your website for natural listings and directories.