SEM mean?

Discussion in 'General Marketing' started by laxmi, Jul 18, 2007.

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  1. #1
    what is the full form of SEM?for what it is is useful?
     
    laxmi, Jul 18, 2007 IP
  2. dcristo

    dcristo Illustrious Member

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    #2
    SEM = search engine marketing (SEO + PPC) Alot of times I see it just being referred to PPC.
     
    dcristo, Jul 18, 2007 IP
  3. overdrive

    overdrive Active Member

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    #3
    Search Engine Marketing is the website advertising and promotion that you do for a site, like advertising with banners and using adwords to promote your site. It can also entail sponsorships and other contests to promote a site!
     
    overdrive, Jul 18, 2007 IP
  4. NeoGen

    NeoGen Writer

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    #4
    Search Engine Marketing has two components 1) Organic, this achieved through Search Engine Optimization and 2) Inorganic which is done through Pay Per Click like adwords etc
     
    NeoGen, Jul 18, 2007 IP
  5. Talk_Guru

    Talk_Guru Banned

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    #5
    SEM ia a way broader phenomenon than SEO (which might or might not include PPC). Internet Marketing is a set of techniques aimed at promotion of a business (sales, brand, Public Relations) through internet means.
     
    Talk_Guru, Jul 18, 2007 IP