A $100/month clickbank site? If sales are generated only by affiliates (or a single affiliate), it will not be worth much. What if the affiliates will promote another product? (your income could turn to 0/month overnight) What if the competition increases in your niche? How old is the site and what is the sales trend? (downwards?) These are all questions that could make a lot of difference in the final price...
The site lost some SEO rankings but is starting to creep back up now. For anyone that is interested I'm accepting offers and will least it on Flippa if I don't get any decent offers within the next week.
Site Value: Revenue per month times recapture rate of 12-15 months. $100 per month then = $1,200 - $1,500 You overpaid for the site at $4,000 so you will not get that back. The only way you will get more is if someone who knows what they are doing with getting affiliates to sell for them buys it and markets the hell out of it.
Agreed, I think your site lies in the borderline... the borderline where you want to count the money that was put into it because it is making less, but if it was making more this wouldnt be counted... for example, if there was no investment put into it and it was making $100 a month then $1500 would be a fair valuation in your eyes, and probably anyones eyes. if on the other hand the site was making $20k a year then $25k might be an accurate value, and at this level the initial investment of $4k would be largely ignored. so why count it at the lower profit level? As it stands your site isn't making much money, so you want to charge more for a "failing" (I don't think it is failing as such, but making less than you want it to) business, where the extra you want to charge now wouldnt really matter and be overlooked if the business was making a lot more money... you want to charge more for less... But also no offence but your logic of wanting an autopilot business is flawed. If you are going to sell this and look for the next autopilot business this is really crazy imo - there is no such thing, and you should learn from this experience that if you just buy a site and expect it to grow / stay constant without you doing much / anything then this is not the case and it will shrink in terms of profit. If I were you I would spend 1-3 months generating some traffic through simple articles myself - to bring the profit of the site back up and then sell it as you will probably be able to generate an extra $3k in sales within this time and sell the site for an extra $3k... very worth spending some time on it imo, but imo at current time the site would be worth $1,500 to $2,000 tops, unless of course you can get someone less experienced to buy it, and of course this is possible, but in terms of actual value I think $2k is accurate.
Whatever you think. This worked for me on autopilot, but since then I have had the need for cash for fund another venture - which is nothing to do with Clickbank. I'd be happy to entertain offers for around the $2,000 mark, but no way would I sell for $500, I'd much rather leave it ticking over in the background
Let's be realistic here! 1. The gravity of the product is barely 1.(Never been bigger) 2. The site has been here for most than a year and has not improved. 3. The refund rate is 10% 4. The product has 408 affiliates and no one sells anything. 5. It has low traffic If this site ever had a potential 408 affiliates in more then one year existence would sell something. Having a fancy site and good design does not mean that this product will fly! The bottom line is, you paid waaaaaaaaay to much for this site! I am not sure that this would go even for $1.5k Let's be reasonable, if you sell this for $3k you got the jackpot.
Yes I would say your best bet is to revamp it and try and get the sales up a little, contact a few sites in the niche, rewrite the sales copy and do anything you can to get the profits up and then you will have far more chance of making profits by selling.
Hey, I'm not interested in spending loads of time on a site to make potentially $1,000 or so more out of it. I'd be better spending my time on my new business, which is what I want the money for in the first place. I've started it at $750 with the BIN at $3k, whatever it gets bid up to, I will sell for, simple as that really.
I have really enjoyed this thread guys, learned lots of information. thanks for sharing - all of you! michele