selling from my heels in sales letter

Discussion in 'Copywriting' started by karrydee, Oct 27, 2010.

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  1. #1
    i had a boss who once commented that the sales letter i made sounded like i was selling from my heels, and it's not good. what does "selling from your heels" mean?

    thanks and have a nice day.
     
    karrydee, Oct 27, 2010 IP
  2. MarkAndrews IMCopywriting

    MarkAndrews IMCopywriting Peon

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    #2
    John Carlton explains this expression best...

    [video]http://video.answers.com/how-to-sell-from-your-heels-copywriting-tips-38113856[/video]
     
    MarkAndrews IMCopywriting, Oct 27, 2010 IP
  3. karrydee

    karrydee Peon

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    #3
    Thanks, Mark. I'm getting a better grasp of it now.
     
    karrydee, Oct 29, 2010 IP
  4. MarkAndrews IMCopywriting

    MarkAndrews IMCopywriting Peon

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    #4
    No problem, you're more than welcome.

    Kindest regards,


    Mark...
     
    MarkAndrews IMCopywriting, Oct 29, 2010 IP