I have someone who is interested in buying a banner ad on my site but I have no idea what to charge. I'd love any suggestions on pricing. Here are the stats: Niche: Financial Traffic: @5300/month visits @19,600/month page views @3.7 pages/visit 33.4% bounce rate 4:02 avg time on site 80+% new visitors Location: Above the fold, right below the main nav menu, appears on every page Other advertising: Adsense and a few affiliate banners. ETA: It's 99% USA traffic if that matters. Thanks for your help!