Hi, I'm new to the forum and can't post replies yet so I'm starting my own thread. I recently started using adwords and find that the tool is useful to get traffic to the site but not necessarily acheiving conversions. How do I work out which clicks got a conversion compared with which one didn't. I have analytics enabled, but don't have a direct link to conversions although there is a means of identifying the numbers going to the registration page i cant confirm actual payment at the moment. The site linked to my email is not the one I'm promoting as this one is more a free promotional links site at the moment for any topic if you are interested. Not sure if it will be criticised here, I hope it doesn't break the rules. Paul
You can improve conversions by improving the offer...check your landing pages, split test, offer different colors, price points etc. Its usually not the keywords since in PPC marketing users are looking for what you sell ergo if you sell what they want and are not converting then your offer is usually lacking. my 1.5 cents Peace