Selecting Keywords. These are: 1. Expand your keyword list to include as many relevant words as possible 2. Target the keyword list by using keyword matching options 3. Scrub – or refine – the keyword list 4. Group the keywords in thematic ad clusters
Ad Groups are how you organize your keywords. Keywords in the same Ad Group trigger the same ad text, or creative. It’s best to group your keywords thematically so you can target ads toward each theme, product line, or promotion. Creatives, plural, are the different executions of your ad (not the people who create them). Every word change – and each one can be critical – is a different creative. It’s typical to run two to four creatives per Ad Group. Campaigns are how you organize your Ad Groups. You can create different campaigns for each product line, each major collection of Ad Groups, each geographic region, or any other structure that works for any specific product or promotion. The Account level is where you manage everything, including contact information and billing. It also contains all of your campaigns, which contain all of your Ad Groups, which contain all of your keywords and creatives.
Are you just having a conversation by yourself? I think these posts would be better suited for the AdSense category. To be honest, it's rather useless information...especially when you don't even explain that you're talking about AdSense. If you want to write tips for beginners you have to spell everything out.
nupareep hey are you including a list of how many keywords to add in in the meta? 20 30 60 how many lol