Where can we get statistics about the behaviour of traffics in various countries ? I believe the traffic in western countries differ from the Eastern countries. The CTR rate may vary for a same add with same keyword in different countries. Can someone comment on this?
I don't know where you can get info on internet user tendencies in different countries. I only know really general stuff like Germans don't like to have cookies enabled. I'm sure these tendencies vary significantly across niches so you likely won't find the stats you are looking for. With that said, you can collect your own data. Create a campaign for each country you want to run your ads in. Copy the same keywords, PPC ads and landing pages across all of your campaigns. Then you will be able to see (on a campaign level) what the differences are.
Huligan thank you for your reply. I was expecting this kind of answer. Yes it is interesting different people in different country behave differently!! sandy
Hi sandy23 Yep everyone hit the nail on the head, get signed up with Google Analytics but then go and check out ROI Revolution, they are your masters when it comes to learning Analytics and getting the most out of your data. Personally I've found analytics to be limited for some applications but on a whole its just indispensible.