I have set my Google Analytics to see which words have come through my adwords account but there is something that bothers me. When a seach triggers an adword then that exact adword is shown on analytics and not the actual search. Example Search - red shoes My Adword - black shoes Black shoes comes through in analytics and not red shoes as they typed in. This is making me think that people are typing in my exact adwords but they are not. Is there anyway to get around this. The reason I know this is because I am using Stat Counter which tells me what the actual search query was and comparing it to analytics.