Seeing 90% drop in traffic on a product page

Hello,
I was analyzing my website traffic on analytics and I see that 90% drop in traffic on my product page of a website, I have tried some tricks such as exit popup and changing the layouts of my theme but I am still not able to find the drop in traffic.
The important part is the product page is my landing page and because of drop in traffic, I see lot of loss in revenue.
Can you suggest what can be done to improve the drop traffic ?
My url is Here

 

Hi,

maybe it is due to the latest Google Penguin update? did you check your backlink profile?

 

You only have 2 backlinks to this page, try building some more quality links.

 

Yes but I don't think it is because of Penguin though.

My main website has good linkings but I have not build links to pages.
Should I build links to this particular page or my website as a whole?

 

What products do you actually offer? Have you analyze your page and see if there are errors occurring?

 

Don't know if this is part of your problem or not, but you have errors on that page:

https://validator.w3.org/nu/?doc=http://wallbb.co.uk/product/gamer-dark-mybb-themes/

 

Google ranks pages, not websites.

Sure, the authority of your website as a whole is definitely a ranking factor - however page authority is far more important.

 

Hi there,
I've checked your theme page, aa per my understanding you need to improve design layout, it should be more interactive , writing text will not serve the purpose .. try to explain your theme by adding more images .. may be slider , add demo link where user can view theme etc etc . Could you please share google analytics user flow details.


Thanks
G

 

I see you have more links to that page now. The quality of those links aren't great and looks to be all no-follow. Maybe get a few higher quality do-follow links. No doubt it was penguin.