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Seeing 90% drop in traffic on a product page

Discussion in 'Google Analytics' started by AmanDH, Sep 6, 2016.

  1. #1
    Hello,
    I was analyzing my website traffic on analytics and I see that 90% drop in traffic on my product page of a website, I have tried some tricks such as exit popup and changing the layouts of my theme but I am still not able to find the drop in traffic.
    The important part is the product page is my landing page and because of drop in traffic, I see lot of loss in revenue.
    Can you suggest what can be done to improve the drop traffic ?
    My url is Here
    SEMrush
     
    AmanDH, Sep 6, 2016 IP
    SEMrush
  2. annadekiel

    annadekiel Peon

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    #2
    Hi,

    maybe it is due to the latest Google Penguin update? did you check your backlink profile?
     
    annadekiel, Oct 5, 2016 IP
  3. Matthew Sayle

    Matthew Sayle Prominent Member

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    #3
    You only have 2 backlinks to this page, try building some more quality links.
     
    Matthew Sayle, Oct 5, 2016 IP
  4. AmanDH

    AmanDH Active Member

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    #4
    Yes but I don't think it is because of Penguin though.
    My main website has good linkings but I have not build links to pages.
    Should I build links to this particular page or my website as a whole?
     
    AmanDH, Oct 10, 2016 IP
  5. Patricia Ann Lee

    Patricia Ann Lee Active Member

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    #5
    What products do you actually offer? Have you analyze your page and see if there are errors occurring?
     
    Patricia Ann Lee, Oct 11, 2016 IP
  6. mmerlinn

    mmerlinn Notable Member

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    #6
    Don't know if this is part of your problem or not, but you have errors on that page:

    https://validator.w3.org/nu/?doc=http://wallbb.co.uk/product/gamer-dark-mybb-themes/
     
    mmerlinn, Oct 11, 2016 IP
  7. Matthew Sayle

    Matthew Sayle Prominent Member

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    #7
    Google ranks pages, not websites.

    Sure, the authority of your website as a whole is definitely a ranking factor - however page authority is far more important.
     
    Matthew Sayle, Oct 11, 2016 IP
  8. geetsngh

    geetsngh Member

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    #8
    Hi there,
    I've checked your theme page, aa per my understanding you need to improve design layout, it should be more interactive , writing text will not serve the purpose .. try to explain your theme by adding more images .. may be slider , add demo link where user can view theme etc etc . Could you please share google analytics user flow details.


    Thanks
    G
     
    geetsngh, Oct 18, 2016 IP
  9. GoliathMarketing

    GoliathMarketing Member

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    #9
    I see you have more links to that page now. The quality of those links aren't great and looks to be all no-follow. Maybe get a few higher quality do-follow links. No doubt it was penguin.
     
    GoliathMarketing, Nov 7, 2016 IP