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Selling security equipment domain

Discussion in 'Domains' started by INEEDCONTENT, Apr 30, 2010.

  1. #1
    We are currently selling the domain securityinstallation.co.uk

    Consider purchasing the domain as a potential way to save on long-term advertising costs and to possibly increase your web sales.

    In our opinion, generic product domain names have the following advantages that you may not be fully aware of:

    1. Gives your business an "unfair marketing advantage". It's the only marketing tactic your competitors can't copy. Domain names are unique, so once you own it, they can't have it.
    2. Takes care of the introductions, since people can instantly see what your company offers. This lets you focus on selling the benefits of your products or services.
    3. Is very easy to remember because it contains the words people are already using to describe the topic. This makes advertising cheaper and more effective, since you'll need less repetitions to get your message to stick.
    4. Helps you promote your website offline, and by word of mouth. People will be able to find your website long after they see its URL since all they have to do is "type what they're thinking". For example, someone looking for a ski holiday company might type skiholiday.co.uk
    5. It could boosts your PPC search engine advertising by delivering more clicks and visits (see this Adwords Case Study for details)
    6. Improves your search engine optimisation (SEO), since the major search engines reward sites on "exact match" domain names with a ranking boost (see this SEO case study for details)
    7. Offers instant credibility by giving you "ownership" of your market category. You go from being just another company in your niche to being synonymous with that niche. This comes into play for example when potential customers are browsing a list of search results to try and choose between competing offerings.
    8. Draws attention to your search engine listing, because both Google and Bing automatically bold the words within a domain name that match what was searched for (see "electric bicycles" example below)
    The domain is available for £295 or best offer, plus VAT
    We would be more than happy to answer any questions you might have. Please email us for more information.
     
    INEEDCONTENT, Apr 30, 2010 IP