In a recent article Googleguy who is highly respected suggested that we look at Googlesearch in a new manner. I thought I would ask here. Apologies for being a long term member with not many posts. OK The suggestion is that search terms are seen as 'Barrelled' The search term is entered in whatever language the questioner uses. 1 - Does Google or any SE spider actually read by the language used - your thoughts please. 2 - Assuming that you own a URL with a related URL title ie Goodyear Tyres or whatever and that it is NOT a unique search term but one that is widely used then will the URL Title take precedence over one without the URL title yet that has optimised its pages using a HTML code and outweighs the one with the Title with relevant links and a clean code. ie no missing backlinks, no redirects etc? 3 Or as the theory goes that you have actually risked penalties by deliberately keyword stuffed the keyword tags and have really gone for broke and have a massive number of IBL's will Google in particular that now places as much emphasis on links as it does content. Ignore its own parameters and favour the spammy site purely because of its weight in IBL's?