Why is it that sometimes the number of results we get through Google search for a certain keyword phrase within quote and without quote varies too much and sometime varies too little? For example, google searches for these terms give the following number of results:- hair vitamins = 594,000 search results “hair vitamins†= 224,000 search results (little difference). vitamin injecton = 4,670,000 search results "vitamin injection" = 13,100 search results (big difference).
When you don't use quotation marks it is called a "Broad Search". When you use quotation marks it is a "Phrase Match Search" because it looks specifically for those keywords in that exact combination, hence why the results are lower. It is a more targeted search. Hope that helps
what mr gadget said. that being said... your example really surprises me. I would have thought that "hair vitamins" would be the search that had a big dropoff when quotes are used.
The two search formats are completely different searches.... Without quotes will search for pages that have any of the keywords in any order displayed in the content.... With quotes will search for pages that only have the exact phrase in the exact order displayed in the content... I know a bunch of people already answered you, but I just wanted to add my 2 cents!