I am running a couple of campaigns for websites with sales letters and they dont seem to be getting many clicks from search network at all, most of the clicks (95%) come from content network and the conversion of the product is about 0.8%-1% which is pretty low considering that search network did about 2%. Does anyone know of the guidelines for the website that would suite the search network for quality score as well as would show ads more frequently? I am considering restructuring the websites into something else to suite AdWords just to get more clicks from search network. any ideas and hints are appreciated