Search Terms in Google

Discussion in 'Google' started by szkoda, Nov 19, 2008.

  1. #1
    Why are single words searched most in google in comparison to multiple keywords?

    For example, according to the google adwords keyword tool, the word 'game' is, on average, searched 20,400,000 times a month.

    Why would anyone search the word 'game' as a search term? Surely that would just give you a list of websites that have the word 'game' in them so the chances of you finding whatever aspect of 'games' you are looking for is highly unlikely?

    If someone could explain this to me that would be great :confused:
     
    szkoda, Nov 19, 2008 IP
  2. Shellerz

    Shellerz Active Member

    Messages:
    1,011
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    78
    #2
    I've had trouble with this recently - commercial sites seem to do better for plurals (e.g games) than singular which focuses more on news and info sites...
     
    Shellerz, Nov 19, 2008 IP
  3. vansterdam

    vansterdam Notable Member

    Messages:
    3,145
    Likes Received:
    120
    Best Answers:
    0
    Trophy Points:
    245
    #3
    It sounds like you might have 'broad match' selected. When I check Google's keyword tool for 'game' I get 823,000 monthly searches.

    So your totals include every phrase that includes that word.

    The people doing these 1 word searches are likely uneducated internet users who do not know how search engines work. It only makes sense to them to just type 'game' to find some game to play online.
     
    vansterdam, Nov 19, 2008 IP
  4. WishBone

    WishBone Peon

    Messages:
    2,566
    Likes Received:
    15
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Place yourself on newbie or amateur searchers, in your example keyword "game", what would a 7 year old child would type searching for a game?
     
    WishBone, Nov 19, 2008 IP
  5. johnsunvalley

    johnsunvalley Banned

    Messages:
    221
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #5
    the "game" includs any words contain this. such as "play game".
     
    johnsunvalley, Nov 19, 2008 IP
  6. Abhik

    Abhik ..:: The ONE ::..

    Messages:
    11,337
    Likes Received:
    606
    Best Answers:
    0
    Trophy Points:
    410
    Digital Goods:
    2
    #6
    single word keywords always have more search volume than long tail or double/triple word keywords.
    And its really hard to rank well for some of them.
     
    Abhik, Nov 19, 2008 IP
  7. szkoda

    szkoda Banned

    Messages:
    189
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    28
    #7
    oh ok thanks for the replies
     
    szkoda, Nov 20, 2008 IP
  8. lycos

    lycos Well-Known Member

    Messages:
    3,769
    Likes Received:
    176
    Best Answers:
    0
    Trophy Points:
    185
    #8
    Don't forget...not everyone is trained or knowledgeable in the search engine game. Most probably those who know how to refine their search using specific keywords are basically just a small fraction of the web community.
     
    lycos, Nov 20, 2008 IP