I've just done 'Search Query Reports' and under 'PHRASE MATCH' and 'BROAD MATCH' all it ever tells me is 'X other unique queries' with X being something 1, 2, 3 etc - what use is this to me!? What's the point in being told a unique query has been performed if they aren't even going to tell me what it was? As things stand, I'm not being provided with any real useful data from these reports, so surely I'm missing something here? Any advice would be welcome. I want to know what additional words are being added to keyword/phrase to trigger my ads.
I'd got with your log files instead. Who knows if google is filtering the results of that report or not.
Your not missing much those reports don't do me any favors either. Maybe its just one of those programs to take up space or better yet give someone a job at Google because that company isn't big enough already.
Keywords with very little volume get lumped into that. If you have a lot of volume in your campaign, the SQR is a lifesaver. I've used it on a number of accounts with $50k+ spends per month, and it really helps weed out irrelevant keywords or split out keywords previously bundled into another keyword's "broad match".