I set up a geo target for a region of the UK, for web design. I used broad match, exact match and phrase match. I just ran the search queries report in Google Adwords reports and noticed that one of the queries I received was "Australian web design". How the heck does that figure? That sucks. Anyone got any thoughts? DPGBB.
Someone in the U.K. was looking for Australian web design, would be my guess. It could have come up on either broad or phrase match - You can have "web design" as just an exact match, but you miss out on a lot of search terms you possibly don't want to miss out on. You can add Australian to your negative keyword list, but adding every country in the world would be a bit of a chore.