The Keyword Report accessible in the Report Center is all well and good. But I would love to see the actual search phrases that are being typed in when visitors have clicked an ad and visited. I can get this information in a very convoluted way via my site stats program, but it would be so much more convenient if this were available in my adwords account. Does anyone know why this isn't available? It would help advertisers to narrow their campaigns when we find we are promoting for a less than relevant phrase. Broad matches and even phrase matches can produce some odd SERPs. Or maybe I'm missing something here.
Campaigns tab --> Keywords tab --> See search terms (button in the middle) Very useful for campaign optimization