Although I have tried a few times, I cuurenty don't bother with search partners in Adwords. I'm interested to learn from anyone that does if it proves worth while?
Until Adwords gives advertisers the option of advertising on the Search Partners exclusively and not Google Search, I'll pretty much only advertise on Google and leave the search partners alone. Maybe nail the Google Search and then run Search Partners for a week and see if the difference is positive or not?
I've read pretty much everywhere that advertising on Search Partners is a bad idea. It'd be worth testing though. Please let us know the results, or if anyone has tested it.