Search Network Vs. Content Network

Discussion in 'Google AdWords' started by renxiii, Apr 21, 2008.

  1. #1
    Hi, I am a newbie in PPC campaign and had just started yesterday on Adwords.
    I just want to know which of this 2 Networks in Adwords has better conversion rates? As I check my adwords campaign summery the Search Network on had about 50 impression and 0 clicks and Content Network have 30,000 impression and 14 clicks.

    I just want ask those who are experienced adwords users if which of the 2 networks convert best on sales?
     
    renxiii, Apr 21, 2008 IP
  2. PPC-Coach

    PPC-Coach Active Member

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    #2
    There is no right answer for this question. In general you can get clicks cheaper on the content network, but typically need a higher volume to produce sales.
     
    PPC-Coach, Apr 21, 2008 IP
  3. renxiii

    renxiii Peon

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    #3
    but how about your low on budget...which is better to promote..the content or search network?
     
    renxiii, Apr 22, 2008 IP
  4. odls

    odls Active Member

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    #4
    From what I`ve read there are many who say that you should only use search, forget about content, it can be a waste of money.

    I`ve now changed my campaign to search only to see how it goes.
     
    odls, Apr 22, 2008 IP
  5. robertpriolo

    robertpriolo Peon

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    #5
    they both work really really good,

    but content is a totally different ball game. I recommend sticking with network searches before attempting to take on content.
     
    robertpriolo, Apr 22, 2008 IP
  6. salman4raza

    salman4raza Peon

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    #6
    depends on many thing, like what budget you have. low budget go to content network, high budget go to search. you can even get more than 5 from content, in the cost of one search.. i prefer content and working on it from past 4 months successfully. as i believe the more visitors the more chances.
     
    salman4raza, Apr 22, 2008 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    It does depend on a lot of things but budget is not one of them.
     
    GuyFromChicago, Apr 22, 2008 IP
  8. PPC-Coach

    PPC-Coach Active Member

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    #8
    That is old and outdated information you are reading. Adwords has cleaned up the content network nicely and it's indeed profitable again.
     
    PPC-Coach, Apr 22, 2008 IP
  9. robertpriolo

    robertpriolo Peon

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    #9
    I disagree, I think you need a big budget to make content work to its fullest as well. There is a massive amount of traffic to capture.

    CPC will be a lot less, but the traffic is less stickier as well
     
    robertpriolo, Apr 22, 2008 IP
  10. renxiii

    renxiii Peon

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    #10
    So what do you think is best for me who is just starting out on Adwords and also with low budget? And what do I need to consider? I have a budget of $2-3 a day as a start.
     
    renxiii, Apr 22, 2008 IP
  11. robertpriolo

    robertpriolo Peon

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    #11
    i recommend search network, if you get any success it will be more easily measured and transparent
     
    robertpriolo, Apr 22, 2008 IP
  12. smartchain

    smartchain Member

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    #12
    i recommend Content Networks
    I tested both
    first more conversion in Search Engine
    but last i find CN more effective
    Because you spend 0.01 for 1 click in CN but sometimes you should pay more than 0.2 to enable you SE keyword,
    So 1 SE click=20 CN click!
    This is a common mistakes that every one increase their CTR for showing their ads in SE while their ads shows in CN however their SE ads disapproved
     
    smartchain, Apr 22, 2008 IP
  13. getgains

    getgains Peon

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    #13
    i recommend search network, it can avoid fraudulent clicks!
     
    getgains, Apr 23, 2008 IP