"Search engines use algorithm to determine rankings of pages for keywords." Yes, they do. The number of sites linking to a site. The number of keywords in the site. Putting text in the pictures for those users who don't have picture capabilities. Making sure the page can download quickly, and it isn't filled with garbage.... I know them all. Even a rookie with a fully functioning brain bigger than a chimp's can do it right. But here's the thing...search engine computers have no rhyme or reason. The Google folks will tell you that one. There are sites on page one, and they have NOTHING going for them. Also, while Mr. Search Engine Smitty has optimized his pages to the letter, so have thousands of others who know what the are doing. Again, they cannot all fit on page one, two, or three, even. I'm not saying not to optimize the pages. Hell even I, Mr. Blow Me Google, optimized my pages. All I am saying is that one shouldn't put so much focus on it, and, do NOT hire so-called "SEO experts." It took me a whopping two minutes to optimize each page. I then left it to do real advertising. But hey, we can agree to disagree. Ain't no biggie.
Huh? What about the quality of your content? A website is not just an optimized page with tons of keywords cramped into meaningless auto generated sentences. If thats your approach, then its really just a matter of luck showing up in the SERPS.
andre75 is 200% right. I have built sites that live on search traffic and other I would not care if there was something called Google or not. The key is growing the brand and feel of your service. If your service connects with your customers it will out rank anyone anywhere!
If there were no traffic from search engine, there would not be several billion websites. Probably the number would have been much much less.
"I have built sites that live on search traffic" What are the sites? "If there were no traffic from search engine, there would not be several billion websites. Probably the number would have been much much less." Gee, ya think?
No doubt. Churn and burn MFA sites can make you money if thats what you are after. I guess you will need to game the engines big time in order to rank for lots of highly competitive keywords. I much rather prefer to be the site that people go to first, before even considering starting a search on the topic. For instance i often go to websites like finance.yahoo.com just because I know I can find the information I am looking for there. There is no need to google for financial advice. I'd much rather get it from a source I trust. So why not become the source others trust?
Search is not everything and if anyone is running a business that depends on it so much, then I think they need to change their business plan. It is to unreliable to rely on getting all your traffic mainly from one source.
Life probably much with SE around. But yes I agree depending on that is bad idea. Thats where comes the Branding to play its game. Its takes lot of time, unless you spend lot, to get recognized as a brand.