I’ve had some issues with my organic results recently and I’m not sure what’s going on We are a furniture store, one of our top brands is Stickley. We used to rank 1st page on google for the search term “stickley furniture†Our home page is what was on the first page of google. Now when you search “stickley furniture†we’re on the second page and google is displaying the Stickley furniture page of our website. We have not made any changes to the website in the last few months. We have never done any Black hat SEO techniques or anything like that, all SEO has been done in house and has consisted of optimizing page titles, heading tags, image names and receiving links from relevant furniture websites by permission and never paid for any links or any of that junk.
Google is already planning to roll out Google Panda 2.2 update..in fact Some sites are already hit by Google Panda 2.2.
Google Panda2.2 is updated., so it might be d reason of drop in SERP results for your website., take a look on this link http://tinyurl.com/5r4fhwt
check this query in Google: stickley furniture site:www(dot)yourdomain(dot)com check which page is getting priority whether it is your Home page or "stickley furniture" page. If it is “stickley furniture†page then it means that Google is considering your “stickley furniture†page better than your home page. It may be because of an updation to the way Google crawls the website. Wait for few days. Continue with your SEO campaign. If it still is the same, i would suggest you to interlink your Home Page from Your “stickley furniture†page with the keyword "stickley furniture". This way you could pass the value from your “stickley furniture†page to the "Home Page" for the keyword “stickley furnitureâ€. Also check your backlinks it there are links that are pointing to your "stickley furniture" page for the anchor "stickley furniture" get them transferred to your Home Page. Hope it helps.