Search-engine pros can click it up a notch

Search-engine pros can click it up a notch
Marketers aim to lift a company Web site's presence -- and business

BY JEFFREY KELLEY
TIMES-DISPATCH STAFF WRITER Apr 2, 2005

David Mullsteff wanted to build a better business Web site.

The president and owner of Cables Plus LLC, a Richmond-based wholesale distributor of networking equipment and custom cables, said Web site sales were slow, "almost nonexistent."

But in November 2003, he hired NetBaldwin LLC, which guided Mullsteff's business in developing a new Web page and restructuring its coding it to help search engines find the site easier.

"Before the [new] Web site, we basically had to solicit all of our sales -- repeat calls on a regular basis," he said.

Cables Plus closed its first year of business in 2003 just shy of $1 million in sales. Last year that figure rose 40 percent. This year, Mullsteff hopes to double that amount.

"Over the last year, we don't make any outbound calls at all," he said of his three-person team. "All of our sales are generated from people purchasing online or finding out about us online."

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Read the rest of the article at http://www.timesdispatch.com/servle...TD_BasicArticle&c=MGArticle&cid=1031781934049

 

That's a ringing endorsement for our industry. It just so happens that there are more bad articles about SEO/SEM than there are good ones.

 

Thanks Will

Articles like that help tremendously in the sales cycle. Especially to a client who hasn't done any internet marketing and is wondering if SEO is as worthwhile a dive as email or banners.