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Search engine optimization

Discussion in 'Search Engine Optimization' started by panel123, Apr 3, 2018.

  1. #1
    Search engine optimization is a way to increase the number and quality of visitors to a site with the help of search engines.
    • Internet and attending it
    • The cause of the search engines
    • Ranking of search engines
    • Get high rank in search engines
    • Search Engine Optimization
    • Introduction to Search Engines and Directories Submission
    • Advertising in search engines (Search Engine Advertising)
    • Falling factors in search engines
    • Website review and analysis
    Search engine ranking

    When a user searches for a phrase, the search engine offers a list of sites that are related to written words. These sites are listed in descending order according to their relevance to the searched topic, the site with the highest relevance and the highest rating, the first.
    • Each search engine has its own specially-ranked algorithm for ranking and, depending on the importance and priority of ranking factors, different search results may be created. Your site may rank at Rank 2 in a search engine and rank 10 in another engine.
    • Otherwise, your site's ranking will depend entirely on the keywords you choose. For example, your site might have ranked 12th in the search for a 12th rank, and in another search with another term, it would rank 1264. So, the words you use to improve your position are important.
    Get high rank in search engines

    Search engines are the best way to find the products and information needed by users and applicants, on the one hand, and the best way to advertise and attract customers by providers and service providers.
    Statistics show that only 7% of users from third-party pages review the results. In other words, most will get another search engine if they do not find the content they want on the first page.
    The three main tools for getting high rank in search engines and as a result of placement on the first pages of the search results are:
    1 Search Engine Optimization
    2 Introduction to search engines and catalogs
    3 Ads in search engines
    Search Engine Optimization

    The purpose of optimizing web pages is to place placement on the first pages of search results. Getting to the top of the search results can guide hundreds and maybe thousands of visitors to your site daily. This category of viewers who are logged into your site following your searches are completely targeted to the topic raised on your site.
    The process of optimizing search engines includes the following steps:
    1 Select keywords

    Keywords are the words that appeared on our search results pages (at least 3 first pages) when they were searched. There are a few points to note in choosing keywords:
    • Semantic communication with the contents of the site:

    Keywords should be linked to the topic of the site. If not, the rank of the site will be very low and may even be known as spam.
    • Popularity:

    The keyword's popularity means the amount of its demand from users. The more popular it is, the undoubtedly more traffic will be generated after placing in the search engine ranking. Popularity is also very important. For example, a German word for a certain number (German) is popular.
    • Consider competitors:
    SEMrush
    If your keyword is very popular, but your rivals are competing with you (especially from important sites), it's better to ignore that word or follow it as closely as possible, that is, by combining the word with Other words Make a few words. The quality of your competitors is also very important. That is, how "important" they are. For example, competing with ebay is much harder and harder than competing with a local blog.
    2 Keyword Usage in URL

    Choose your site's domain name to match the content of your site and use the keywords in the folder name and filename.
    3 Use keywords on page

    • Title Page - Title
    The page title contains 5 to 10 words and is the same text that appears above the internet visitor and appears when the page is saved and added to popular pages as the default name.
    • Tag Description - Meta Description
    Some search engines display this text, which contains 25 to 30 words in the description of the page, after the title of the site in their search results. Use the keywords in this text.
    • Keyword tags - Meta Keywords
    This tag is one of the most important tags for the site because search engines are very valuable to this section. First, enter the keyword, the second keyword dimension, and then a few similar keywords.
    • Header tag - H1
    Put your keyword in the header.
    • Your tag is full - B
    Using the keyword in the text in the full version will result in a better result.
    • Photo tag specifications - Alt
    When you put the mouse on a photo on a site, for a few seconds, a text appears that includes an explanation of the photo. Search engines even look at these seemingly small descriptions, so use the keywords in this text.
    • Name of image files
    Choose the name of the image files on your site from the keywords and do not select the name Persian.
    Content Page - Content
    It is important to communicate fully with the subject and its simple and correct writing. Use the keywords in the text of the page to maintain the structure of the text. Consider the following parameters for using keywords:
    Keyword status (Prominence)

    The keyword closeness is the beginning of the page. The priority is in the following places, respectively: title, title, chapters, first paragraph, first paragraph, first paragraph, first paragraph lines.
    Keyword density (Weight / Density)

    In terms of density, the ratio of the frequency of repeated keywords to the entire text. You must keep this parameter at a reasonable level. Formula of calculation of density: 100 * Number of text words / Number of keywords
    For the text of the page, the density is appropriate between 3 and 7.
    Number of keywords (Frequency)

    The number of keywords used is the number of times a keyword is used. The more frequent it is, the higher the score of this parameter.
    Keyword Distribution (Proximity)

    It's about how close the keywords are to each other. We must try to avoid the keywords that are very close together and to be found everywhere in the text.
    4 Sitemap - Sitemap

    Place a list of all the pages on the site with a short description of them, and place a link to it on the front page of the site. The Sitemap makes it easy for search engines to identify site pages.
    5 Link Popularity - Link Popularity

    This part of optimization is very important and is examined in several ways: s
    • The number of incoming links
    • The Importance and Quality of Inbound Links. A link that links between two sites with the same field of work is quality and a link from a high-ranking site is important.
    • Link Anchor Text. The key to the optimized page is important in this text because the search engines also consider this parameter.
    Introduction to search engines and catalogs
    After optimizing search engines, you need to register the site's address and profile in the search engines.
     
    panel123, Apr 3, 2018 IP
    SEMrush
  2. hooman sadr

    hooman sadr Peon

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    #2
    hi , do you know how can i get quality backlinks?
     
    hooman sadr, Apr 10, 2018 IP