Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[SUP][1][/SUP] news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
SEO make the content of web page more relevant, more attractive, and more easily read by search engines. With seo campaign a business website could survive for very long on web else it will vanish without reaching the potential customers. Seo helps in driving a constant traffic to the website.
Nice definition. I use the following explanation to present that to my client: The list of actions a web admin can do to improve the ranking of its site in Search Engines after a specific keyword research. This field focus on organic results of Search ENgines and not the ads.
Thank you for defining SEO but next time I think you should credit wikipedia.org as your source. If you posted this to help those who do not understand SEO - and presumably not to spam -it would be better if you define SEO in your own terms and based on your own experience that way it is more relatable.