I get this message for one of my keywords "Note: in this diagnosis the search corvette forum did not trigger this keyword. However, another keyword in this ad group ( corvette forums ) is triggered by this search." I then search for corvette forums in Google but don't see my ad for this term too. What am I missing?
The two keywords (i.e., corvette forum and corvette forums) are seen as the same if in broad match. Hence, only one will be functional at any on time, depending on quality score. If you've got a low daily budget, Google will show your ad sparingly, so as not to deplete your budget too early. That might be the problem. Otherwise, it may be that you are not targeting the region in which you are doing the search. Conduct an Ads Diagnostic Tool check, then click for a preview of your ad if it says that your ad is showing.
Since when was this? I have never seen that message for a plural and I have many broad match terms for singular and plurals. They are always active simultaneously. What is more the average position and CPC can vary widely between the two, e.g. a singular might get ave. pos. 15 @ 0.15 CPC and the plural appears ave. pos. 5 @ 0.10 CPC or vice versa.
I, personally, only get Coolcow's message if I put different match types of the same keyword into the same ad group. However, if you read Coolcow's message, the only difference between his two keywords is that one of them is pluralised. I therefore assumed that bidding on both the singular and plural was causing his problem. Bidding on plurals and singulars of the same keyword in broad match is a waste of time, because both will be triggered by the same queries. Are you sure, Bjewelled, that both your plurals and singulars are simultaneously active? Even if they are, they must be sharing the same impressions. Delete your singular broad matches and your ad group will still see the same amount of impressions.
I guess there is no way to tell for sure. Even if I pause one any change in impressions could just be a natural fluctuation in searches. Still, I've just checked about a dozen keywords, singular and plural, at random and I am not getting that message for any of them and, as I say, I have never seen it. But, if it is true that G treats them alike why is it that ones with the same quality score and bid have different results as indicated in my previous post and why does G assign differing 1st page estimates (even in those cases where their performance is, to all intents and purposes, the same)?
They're assigned different bids because Google sees them as different keywords. The inclusion of an "s" or "es" in one differentiates it from the other. Even so, if in broad match, they will still be triggered by the same queries. As someone who bids on plurals and singulars, if you do not see the same message as Coolcow, he may have quoted the message incorrectly. Like me, he probably only sees such a message if he puts different match types of the same keyword into the same ad group. Can you confirm, Coolcow, if the message you quoted was incorrect?