Search clicks vs Content clicks - which one is better?

For me it seems content clicks are cheaper and you'll get more impression and clicks. But bounce rate is higher and conversion rate is low.

For search clicks, it's more expensive but visitor tends to stay with the site longer.

What's your opinion about this?

 

The ads are more expensive on the search network because of the competition there.
I personally turn off the content network, click fraud is very common on the content network.

 

Try placement targeting on the content network. Much cheaper and targeted traffic.

 

I have ususally seen higher bids on placement than content (with keywords).

 

I make more money from the content network, placement targeted ads are good as well I will bid enough to buy out the entire adsence block and put a massive ad there.

 

Thanks.

My keyworded contents still have high bounce rate even though I've fixed the site design - which reduce bounce rate from all other referrers.

Looks like I should try with ads placement then.