hi iam san any one like to discuss about Search analytics , which plays mail roll in ppc ad process 1)How different is search analytics from web analytics? 2) What has search analytics to do with search engines like Google and Yahoo 3) Would you help us with implementing internal search? 4) Do we need to buy any analytical tool for this service? 5) How much does it cost to engage this service? and also abt ,What exactly is web analytics? regards san