Two questions, First, on my wordpress blog I have decided to only show my ads to search engine visitors only. Please let me know if this is against google adsense TOS. I use a wordpress plugin to only show ads to the search engine visitors. I have read the entire TOS but I wanted to double check. Second, it says in the TOS not to send unwanted emails to gain traffic. I have a pet food website and I often send out pet food related emails such as recalls. There are times when a lot of my traffic comes from emails. None of these visitors will ever see an add due to the fact that I show to SE visitors only. Please let me know if this is alright. I would hate to lose my account.
Both of them are fine As per mentioned, you are sending the email to your subscriber, which is not considered as spamming. So, it is not against adsense TOS
everything you do is fine with adsense TOS. you can even shows your ads to your email subscribers since they signed up for your newsletter.